Both start with a vision that is defined through a strategic plan, or blueprint.
A landscape plan contains architectural elements – like irrigation or drainage systems, and lighting – as well as permanent components, such as timber or rock retaining walls, and paved walkways. Accessibility, seasonal conditions, and location all affect the structural design of the side and – taken together with the architectural elements – form the backbone of a successful landscape.
In a successful marketing landscape, structural elements are analogous to the website, printed materials, magazines, broadcast media, signs and banners. Properly deployed, these communication tools form the framework needed to convey your marketing content.
The choice of plants selected for a landscape (trees and shrubs, annuals and perennials, grasses and groundcovers) determines how viewers experience it. Stimulating the senses with colours, fragrances, shapes, textures, and movement, and encouraging thought with geographic, historic or other themes all trigger emotional responses.
The marketing content (which includes still and moving images, graphics, colours, text, and stories) is designed to trigger emotional responses and create calls to action – such as a desire to learn more, a wish to engage, or a need to buy.